Why Video Works
How to promote your business with video
We can always have more leads, more customers, more sales. But how do I get there? I’ve got a website, I’m advertising where I can, but I’m not converting enough. What’s the solution?
Video can greatly boost your chance to convert customers. It communicates who you are, what you do, and more importantly, what you want your potential customers to do. If it’s on your website, it improves your Google search ranking without needing to pay for it. It’s colourful, engaging and it’s the way more and more customers are finding what they want.
So now you know you need a video, but who should do it? Can I just do it myself? Sure. Grab your iPhone and make a video. A few people might even see it. The problem is, it won’t work, because it will join the other 3-4 billion (that’s right, billion) low quality videos uploaded every day. You don’t need people who know how to use cameras, you need people who know how to tell your story. With our background in story telling and audience engagement, Anomaly is that company.
Even More About Video
Is video really that important? The old theory of “show, don’t tell” is one of the most basic reasons that video works. 60% of all webpage visitors watch video content before reading text on the same page, and video is now the most preferred method of message communication on the planet.
Video production is simply more effective than text. When we see a face, we trust it, we listen more, and the emotions of the person speaking are contagious. After Google, YouTube is the number two search engine in the world, meaning people are watching a hell of a lot of online video.