Why Video Works

How to promote your business with video

We can always have more leads, more customers, more sales. But how do I get there? I’ve got a website, I’m advertising where I can, but I’m not converting enough. What’s the solution?

Video can greatly boost your chance to convert customers. It communicates who you are, what you do, and more importantly, what you want your potential customers to do. If it’s on your website, it improves your Google search ranking without needing to pay for it. It’s colourful, engaging and it’s the way more and more customers are finding what they want.

So now you know you need a video, but who should do it? Can I just do it myself? Sure. Grab your iPhone and make a video. A few people might even see it. The problem is, it won’t work, because it will join the other 3-4 billion (that’s right, billion) low quality videos uploaded every day. You don’t need people who know how to use cameras, you need people who know how to tell your story. With our background in story telling and audience engagement, Anomaly is that company.

 

Even More About Video

Anomaly Media - Why Video Works

Is video really that important? The old theory of “show, don’t tell” is one of the most basic reasons that video works. 60% of all webpage visitors watch video content before reading text on the same page, and video is now the most preferred method of message communication on the planet.

Why Video Works Promote Your Business - iPad

Video production is simply more effective than text. When we see a face, we trust it, we listen more, and the emotions of the person speaking are contagious. After Google, YouTube is the number two search engine in the world, meaning people are watching a hell of a lot of online video.

 
Why Video Works Promote Your Business - How Do I Convert Browsers To Buyers?

How Do I Convert Browsers To Buyers?
 

  • Humans pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
  • Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
  • Emotions are contagious – this is a subtle but powerful aspect that we may take for granted. Body language helps communicate extra information that text or static images can't, and creates a bond between speaker and subject.
  • Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!
Why Video Works Promote Your Business - How Does Video Get Me More Customers?

How Does Video Get Me More Customers?

  • After Google, YouTube is the number two search engine in the world, meaning people are watching a lot of online video.
  • Almost 5 billion hours of YouTube videos are watched per day.
  • The average internet user watches 186 videos per month.
  • 60% of all webpage visitors watch video content before reading text on the same page.
  • By 2018, 84% of all internet traffic will be video.
  • 50% of all mobile phone traffic is video.
  • If there’s a video on your website, a visitor will spend 400% more time there.
  • It will increase your Google search rating, for free, by as much as 50%.
  • Websites that use video have on average, a 30% higher conversation rate.